FInal Animation

I chose to make a stickman because I am not good at these applications, so I thought it would be the easiest route. I had difficulty making thing move and transition the runner into a different position.  The runner is running in the park, he gets tired way to fast. when he stops to rest he see's a used H2GO bottle. He drinks the one drop left in bottle and that drop gives him enough energy to finish his workout. It then pans out to H2GO's logo.

Story Board

My story that I am using for my commercial is there is a man that wakes up from sleeping. After he wakes up he goes running to workout but gets very tired and does not think that he can finish the workout. Just when he thought he was going to give up he spots an used H2GO water bottle and gets excited. There is one drop left in the bottle and as soon as he drinks it, he gets a burst of energy and can finish his workout. The commercial will end with the logo and slogan. I think by having him drink that last drop it ties into the slogan , "Every drop counts".

Draw out screen schot

I chose to draw out the person spotting out the H2GO water bottle and sprinting towards it to get the last drop for the energy he needs to finish his workout.

5 Commercials

1. http://www.youtube.com/watch?v=z04x13m3Bfg&feature=b-cat-pets
The type of commercial was a live commercial with a happy tone to it. The commercial was advertising smoothies from burger king and their target audience is everyone. There really isn't a problem that the commercial is trying to solve. The commercial has a narrator at the beginning and end of the commercial and it is off screen. I thought the commercial was a success because it was funny.

2. http://www.youtube.com/watch?v=ouxyzwHpwt4&feature=related
This type of commercial is also live and is affiliated with the first commercial, except this commercial is advertising all the new items on Burger Kings menu. Their target audience is everyone and there isn't a problem; but they do state "exciting things are happening" which could be a way to get people into their establishment. This commercial also has a narrator at the beginning and end of the commercial and is off screen. This was also a success because it was funny.

3. http://www.youtube.com/watch?v=9xyn5wSDuIY&feature=channel
This is the third commercial affiliated with the Burger King commercials. The style of the video is live. This commercials target audience is the Hispanic community and they are advertising all of Burger Kings new items on the menu. The narrator is at the beginning and the end and is off screen. I do not think this commercial is a success because it is in Spanish and I do not understand Spanish.

4. http://www.youtube.com/watch?v=Pc7BnT5X1tw
This commercial is with M&M and was made for the Superbowl. the style of this commercial is live with a mix of animation. This commercials target audience is everyone and they are advertising that the chocolate is not like every other chocolate. Their isn't a narrator for this commercial. The tone of the commercial is happy. There is not a problem that is trying to be solved in this commercial. I thought this commercial was a success because it was hilarious.

5. http://www.youtube.com/watch?v=r2kQFEjkhBQ
This commercial is with Doritos. The commercials target audience is everyone and they are advertising that the Doritos are good. The problem in the commercial is that the young kid has the bag of Doritos and will not share with anyone. The grandma solves this problem by launching the baby to take the bag back. The style of this video is live.  Their isnt a narrator in this commercial. The tone if the commercial is upbeat. The commercial was a success because it was good and it portrayed that the Doritos were desirable.

Brochure

I chose to go with an all white background because I feel like if I had color and the blue border then it would be too much going on.  The blue wave goes with water and it the same base color on my business card. I made the font navy blue because that is the other color on my business card.