FInal Animation

I chose to make a stickman because I am not good at these applications, so I thought it would be the easiest route. I had difficulty making thing move and transition the runner into a different position.  The runner is running in the park, he gets tired way to fast. when he stops to rest he see's a used H2GO bottle. He drinks the one drop left in bottle and that drop gives him enough energy to finish his workout. It then pans out to H2GO's logo.

Story Board

My story that I am using for my commercial is there is a man that wakes up from sleeping. After he wakes up he goes running to workout but gets very tired and does not think that he can finish the workout. Just when he thought he was going to give up he spots an used H2GO water bottle and gets excited. There is one drop left in the bottle and as soon as he drinks it, he gets a burst of energy and can finish his workout. The commercial will end with the logo and slogan. I think by having him drink that last drop it ties into the slogan , "Every drop counts".

Draw out screen schot

I chose to draw out the person spotting out the H2GO water bottle and sprinting towards it to get the last drop for the energy he needs to finish his workout.

5 Commercials

1. http://www.youtube.com/watch?v=z04x13m3Bfg&feature=b-cat-pets
The type of commercial was a live commercial with a happy tone to it. The commercial was advertising smoothies from burger king and their target audience is everyone. There really isn't a problem that the commercial is trying to solve. The commercial has a narrator at the beginning and end of the commercial and it is off screen. I thought the commercial was a success because it was funny.

2. http://www.youtube.com/watch?v=ouxyzwHpwt4&feature=related
This type of commercial is also live and is affiliated with the first commercial, except this commercial is advertising all the new items on Burger Kings menu. Their target audience is everyone and there isn't a problem; but they do state "exciting things are happening" which could be a way to get people into their establishment. This commercial also has a narrator at the beginning and end of the commercial and is off screen. This was also a success because it was funny.

3. http://www.youtube.com/watch?v=9xyn5wSDuIY&feature=channel
This is the third commercial affiliated with the Burger King commercials. The style of the video is live. This commercials target audience is the Hispanic community and they are advertising all of Burger Kings new items on the menu. The narrator is at the beginning and the end and is off screen. I do not think this commercial is a success because it is in Spanish and I do not understand Spanish.

4. http://www.youtube.com/watch?v=Pc7BnT5X1tw
This commercial is with M&M and was made for the Superbowl. the style of this commercial is live with a mix of animation. This commercials target audience is everyone and they are advertising that the chocolate is not like every other chocolate. Their isn't a narrator for this commercial. The tone of the commercial is happy. There is not a problem that is trying to be solved in this commercial. I thought this commercial was a success because it was hilarious.

5. http://www.youtube.com/watch?v=r2kQFEjkhBQ
This commercial is with Doritos. The commercials target audience is everyone and they are advertising that the Doritos are good. The problem in the commercial is that the young kid has the bag of Doritos and will not share with anyone. The grandma solves this problem by launching the baby to take the bag back. The style of this video is live.  Their isnt a narrator in this commercial. The tone if the commercial is upbeat. The commercial was a success because it was good and it portrayed that the Doritos were desirable.

Brochure

I chose to go with an all white background because I feel like if I had color and the blue border then it would be too much going on.  The blue wave goes with water and it the same base color on my business card. I made the font navy blue because that is the other color on my business card.

Mock LetterHead

I chose to incorporate a light blue wave since it flows well with the navy blue and the light blue. Also th wave reminds me of water.

Final Business Card

I decided to go with the third business card, especially since it was the class majority. I changed the font of the information on the back of the business card to match the font of the front of the business card to make it flow better. Also, I minimized the spacing between the words so it didn't look to close to the edges. The final two change that I made to the business card from the draft is I changed the color of the font from black to navy blue to incorporate a togetherness effect; and I moved the information from the center to align right also to show togetherness and make it look more cleaner. I tried to get rid of the small white lines around the border, but everything I did nothing seemed to work; you were supposed to help me get rid of them, but we both forgot.  Overall, the colors to me compliment each other well and flow together; also it gives a water feel which is what I was going for since my company is a water company.

Business Card Drafts

 1) I chose to minimize the the logo in the corner of the front page and put all of the contact information at the bottom in black so it can stand out.  I went with the main color of the blue on the back with nothing else so the person could focus on the front.
2) I used the logo for the whole front page to draw people in and used the navy bue for the back of the card with white lettering to stand out. The use of two different colors were used to draw more people in.
3) I added a navy blue border on the top and the bottom on the front and back just to add a little pop to the business card.
4) The front of four is my favorite because I like how the white font stands out against the navy blue  background. But, i wish there was something I could add to the back of the business card.
5) For the final business card I used the same front as #2 but on the back I kept it the same color as the front and have black font. I think this is easy on the eyes because there is not a lot of color change.

Corporate Identity Questionarre

1. My business makes water that give energy
2. We make water and strategically formed water bottles for athletes.
3. My potential target audience is professional athletes, teenagers, college students, men, women, families
4. My competition is Gatorade, Propel, and Vitamin Water
5. The things that make them better than my company is that they have a lot more endorsers than my company and they have been around a lot longer. The things that make them worse than my company is that with all of the companies you can not buy any products online; with my company you will be able to buy the water online as well as in the stores.
6. No
7. N/A
8. I want to see my company to be a success in the world and hopefully go international.
9. If my company was an animal I would want it to be a Ocelot, which is a wild cat in the jungle. It is sleek just like my water bottle and has heightened senses which is what my water will do to the consumer.
10. If my product was a person it would be Poseidon because he is the master if water and my product deals with water.
11. If my company was an object it would be an amazing sleek water bottle containing a deliciously flavored water.
12. If my company was a cartoon character it would be the Pink Panther because he is sleek and fast.

Lyrical Collage

I chose a part from the song "Cooler Than Me" by Mike Posner. I used a total of six images for this collage. I strategically placed the nerds in the back to give it the effect that the "cool girls" were walking away. I chose to have the wording in black because it showed up the most. Also, I tried to make a copy of the floor using the eye drop tool to cover up a logo and I used the magic eraser tool to get rid of the background of the images.

Self Insertion

Finished Photoshop Insertion

Originals 

Complex Illustration

The word I chose for this project is happiness. I chose that word because this picture was taken in France and that experience was one of the happiest experiences I could ever imagine! This project was difficult, but it is helping me get the hang of using the pen tool.

Final Logo

Let me just start off by saying that illustrator will be the death of me; This logo was very stressful.  Also I'm not artistic so this project was very difficult. I chose the colors for my logo because, the company is a water bottle company, it reminds me of water; the colors also compliment each other.

Calligramme

I decided to add another calligramme because my first one was not that great.

Logo sketches

These are the logos I sketched.

Logo Critiques

When I see the logo, for firefox, I immediately think of a fast internet connection. I feel like the company made the logo more like a cartoon to draw in more kids and teens. The fox being red and how his tail looks make it look literally on fire. I agree with the color choice of this logo.

When I see the logo for superman I think of my childhood. This logo is definitely made for kids, especially since this logo is affiliated with a cartoon series. The red on the s makes me think its kind of a stop sign to evil.  I agree with the color choice of the logo.

When I see the logo for Shell Gas Station i think of getting gas.  This logo is made for adults, since adults drive; and made to stand out with its bright colors to draw in customers.  I agree with the color choice of the logo.

Honestly I don't like this logo for Volkswagon cars because when I first saw it did not know what it stood for.  The V over the W is to cluttered and confusing.  I dont like the colors for this logo either because the colors are boring to me.

The first thing that comes to mind when I see the pepsi logo is thirst. This logo, to me, is marketed more towards americans with the red, white, and blue color scheme.  I like this logo and agree with everything about the logo.

Project Ideas

The idea that I have come up with is having a water bottle company.

1. H2GO- water bottle company that fits on your arm so you dont have to hold it while you workout.
2. A machine that would keep all of your dvd's and you can type in the name on the tv and it would play the movie.
3. A shrink ray to improve storage.
4. A software that would take a regular sized laptop and would shrink it into a phone size with just a push of a button.
5. A watch that could travel in time.

About Me!

My name is Deion; I love to chill with my friends and sleep.  I expect to learn how to learn and improve my artistic skills on the computer.